Content Strategist

Content Strategist (P831)

About Us:

As a Mid-Level/Senior Content Strategist at Kenility, you’ll join a tight-knit family of creative developers, engineers, and designers who strive to develop and deliver the highest quality products into the market.

Technical Requirements:

2+ years of experience in B2B content strategy and production, ideally within tech, SaaS, or AI industries.
Ability to communicate complex ideas clearly and persuasively in both English and Spanish.
Experience using AI tools for content generation and editing.
Advanced English proficiency (B2/C1) with excellent writing, editing, and verbal communication skills.
Familiarity with B2B sales processes and enterprise-level customer journeys.
Understanding of software development cycles and AI product positioning.

Tasks and Responsibilities:

Analyze the audience (clients, leads, developers, etc.) to identify needs, challenges, and content preferences.
Set clear objectives: lead generation, product education, and brand positioning.
Determine the right channels and formats: blog, technical documentation, newsletters, tutorial videos, webinars, social media, whitepapers, landing pages, etc.
Marketing: align content with campaigns, SEO, and branding guidelines.
Product/Development: Translate technical features into clear, engaging messages.
Sales and Customer Success: create materials that address objections, explain use cases, and support customer retention.
Write and oversee the creation of articles, guides, case studies, and technical materials that position the company as a leader in AI software while supporting SEO and inbound marketing goals.
Write, edit, and schedule blog posts Ensure tone and style consistency across all communication channels.
Adapt messaging for different audiences (e.g., CTO vs. non-technical end user).
Research industry and competitor trends to propose impactful B2B content ideas.
Use analytics, engagement metrics, and conversion data to assess content performance.
Optimize for SEO, user experience (UX), and conversions.
Iterate on the strategy based on results and market trends.
Define brand voice and style guidelines.
Create workflows for content production that ensure quality and timely delivery.
Prioritize content reuse and repurposing across multiple formats.
Use ChatGPT (or similar LLMs) to brainstorm ideas and refine content for various channels.