Content Strategist

Content Strategist (P831)

About Us:

As a Mid-Level/Senior Content Strategist at Kenility, you’ll join a tight-knit family of creative developers, engineers, and designers who strive to develop and deliver the highest quality products into the market.

Technical Requirements:

3+ years of experience in advertising, B2B marketing, content strategy, or communications.
Proven experience crafting campaigns for B2B audiences—especially via LinkedIn.
Exceptional bilingual writing skills in English and Spanish, with attention to tone, clarity, and persuasion.
Hands-on experience using AI tools for content creation (e.g., ChatGPT, Grammarly, Notion AI).
Strong background in blog writing, SEO best practices, and inbound lead generation.
Ability to write clear and actionable creative briefs for visual and video teams.
Strong storytelling abilities, especially around complex AI or tech solutions.
Exceptional organizational and project management skills.

Tasks and Responsibilities:

Create, edit, and optimize B2B marketing materials including brochures, one-pagers, and sales presentations.
Write and manage blog content that supports SEO goals and positions the company as a thought leader in AI.
Develop and execute a social media content strategy focused on B2B engagement, with LinkedIn as the primary channel.
Coordinate advertising campaigns by crafting compelling messaging for digital ads and sponsored posts.
Draft clear creative briefs for design and video teams to ensure visual assets align with brand messaging and objectives.
Use AI tools (e.g., ChatGPT) to brainstorm, draft, and refine content tailored to different channels and contexts.
Apply prompt engineering techniques to produce high-quality AI-generated content aligned with brand voice.
Collaborate closely with sales, product, and AI teams to gather insights and align messaging with business goals.
Track performance metrics (e.g., engagement, lead generation, SEO, ad ROI) and propose content or strategy optimizations.