Google, a pioneer in technological advancements, finds itself at a crossroads. Its relentless pursuit of AI innovation, exemplified by the integration of Gemini into core products, has propelled it into the forefront of the industry. However, this pursuit has come at a significant environmental cost.
The company’s greenhouse gas emissions have skyrocketed due to the immense energy consumption of its data centers, which are the lifeblood of AI operations. The irony is stark: a company once synonymous with the slogan “Don’t be evil” is now grappling with the environmental implications of its technological ambitions.
